Blog · 30 September 2026 · 5 min read
How European Amazon sellers are quietly running cross-border empires
Short answer: Europe's biggest Amazon sellers did not treat Amazon as one marketplace. They built for cross-border early. But every one of them started from the same foundation: real margins and the right product.
Why there is no European top-seller list
Amazon does not publish a clean top-seller list for Europe the way it sort of does in the US, partly because of privacy rules around revenue disclosure across borders. But the sellers winning at scale in Europe have a pattern worth paying attention to.
The sellers to learn from
- KW-Commerce (Berlin): electronics accessories across multiple EU marketplaces at once.
- reBuy reCommerce (Germany): refurbished electronics and media on Amazon.de.
- All Your Music and Wordery (UK): reportedly leading high-volume media and book sales.
- Dodax: books and media across France, the UK and Germany from one unified account setup.
What ties them together
They did not stay stuck in one country. They understood that a product selling well in Germany might do even better in France with the right setup, and structured their operations to take advantage of that.
What this means if you are just starting
Cross-border is a more advanced play than most beginners need on day one, whether you are in the UK, the EU or the USA. It starts from the exact same foundation everyone needs at any scale: understand your real margins and pick the right product before you commit any money.
That is Phase 1 and 2 of The FBA Ladder. Check a product idea now with the free calculator on our homepage, or learn the maths in how to calculate Amazon FBA profit.
Frequently asked questions
- Can I sell on Amazon in multiple European countries?
- Yes. Amazon's European marketplaces (including Germany, France, Italy, Spain and others) can be managed from one unified seller account, and the UK is run alongside them. Each country has its own VAT obligations, so check registration rules before you list.
- Who are the biggest Amazon sellers in Europe?
- Amazon does not publish a European top-seller list. Known large operators include KW-Commerce in Berlin (electronics accessories across several EU marketplaces), reBuy reCommerce (refurbished electronics and media in Germany), All Your Music and Wordery (media and books in the UK), and Dodax (books and media across France, the UK and Germany).
- Should a beginner sell in several European countries at once?
- Usually not on day one. Start in one marketplace, prove the product's margin and demand, then expand. The foundations, real margins and the right product, are the same whether you sell in one country or ten.
- Is Amazon FBA worth it in Europe and the UK?
- It can be, if the numbers work. European marketplaces add VAT complexity but also let one good product reach several large markets. The key is checking the margin per country before you ship stock.